Mary Bowling

Mary Bowling is a senior SEO professional at Blizzard Internet Marketing, a full-service online agency that specializes in the travel and hospitality industries. Since travel is very location specific, Mary has developed specialized expertise in local search. She has taught Search Engine Strategies training workshops in local search and participated in David Mihm's Local Search Ranking Factors survey.

Mary blogs about local search in the Blizzard Internet Marketing Newsletter and in her own blog, Optimized!

Recent articles by Mary Bowling

Establishing Trust in Your Local Business
Tips for your Web site that tells visitors you're a legitimate business that will be around well into the future. Nov 20, 2008

Google AdWords for Local Search
Why local brick-and-mortar businesses cannot afford to overlook Google Universal and Google Maps. Nov 6, 2008

Partnering Up in Local Search
Your page rank got you down? Five places to find partners to help achieve online marketing goals. Oct 23, 2008

Tips for a Local Business to Compete in Local Search
Steps for undertaking a competitive analysis. Oct 9, 2008

Long-Tail Tactics for Local Search Optimization
How to employ long-tail terms to increase traffic to a local Web site. Sep 25, 2008

The Very Long Tail of Local Search
Why local businesses should pay attention to low-volume search terms. Sep 11, 2008

The Power of Reviews in Local Search
Poor reviews and ratings can influence your rankings in the local search engines. Here's how. Aug 28, 2008

What Exactly Is Local Search?
Three definitions for local search and what they mean for search marketers. Aug 14, 2008

More articles by Mary Bowling ...