Tessa Wegert
Tessa Wegert is an interactive media strategist with Enlighten, one of the first full-service digital marketing strategy and services agencies, serving such brands as Bioré, Bratz, Food Network, illy, Hunter Douglas, Jergens, and Olympic Paints and Stains. An industry veteran, Tessa has worked in online media buying and planning, marketing, and online copywriting since 1999. She is an active freelance writer specializing in interactive marketing who has contributed to U.S. and Canadian publications, including "USA Weekend Magazine," "Marketing Magazine," "The Globe and Mail," and "The Montreal Gazette." She is frequently quoted as an industry expert and speaks regularly at industry conferences and events.
Recent articles by Tessa Wegert
Recession Marketing Is on the Rise
Major brands like Kellogg, Kmart, and Visa promote the economic value they can deliver to consumers. Nov 20, 2008
The Dangers of Amazing Media Sponsorships
One media buyer's success can generate another's malfunction. Nov 13, 2008
The Rubicon Project Delivers Industry Trends
Peek at industry trends with this online advertising market report. Nov 6, 2008
Building a Musical Tribe for Kylie Minogue
How advertisers can tap into the halo effect that exists within a tribe. Oct 30, 2008
A Frightfully Good Halloween Campaign
How an e-commerce player and a candy maker are showing their online promotional prowess. Oct 23, 2008
Tribal Marketing
Get familiar with the concept of "tribes" as they relate to online advertising. You're going to be hearing a lot about them for a while. Oct 16, 2008
Using Video to Elevate Luxury Marketing Online
It takes a lot to make a brand site interesting these days. See how Italian leather goods company Tod's succeeds. Oct 9, 2008
Rich Media Research Roundup
A couple of interesting new studies on online advertising could have you rethinking the way you plan and buy for your clients' campaigns. Oct 2, 2008
HBO's Entourage of Social Marketing Efforts
Learn how the marketing masterminds behind the "Entourage" series plotted a unique approach to gaining and retaining online fans. Sep 25, 2008
Getting to Know the Ad Exchanges
A look at four major ad exchanges and how they differ. Second of a two-part series. Sep 18, 2008
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