Heidi Cohen
Heidi Cohen is the president of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Since 2002, Heidi has been a member of the faculty of NYU's direct and interactive marketing master's program, where she received NYU's Outstanding Service award.
Heidi is also a popular speaker on current industry topics.
Recent articles by Heidi Cohen
How Blogs Drive More Sales Than Social Media Sites
Blogs can be highly effective and cost-efficient in driving sales, but they aren't a quick marketing fix. Nov 20, 2008
Optimizing Online Data Collection
What marketers can learn from the butterfly ballot. Nov 6, 2008
What to Do When Your Marketing Budget Is Cut
Three strategies to improve marketing effectiveness in a challenged market. Oct 23, 2008
Four Communications Strategies for a Down Market
In this weak economy, marketers must modify their message to respond to customers' changing perspective. Here's how to begin. Oct 9, 2008
Online Video: Here, There, and Everywhere
Five factors to consider when using online video advertising and five metrics to measure success. Sep 25, 2008
Marketing Lessons From the Presidential Primaries
A checklist of 12 key campaign factors to assess your online marketing. Sep 11, 2008
Three Dimensions to Improve Marketing Effectiveness
The presidential campaign trail offers customer segmentation lessons. Aug 28, 2008
Four Principles to Follow in Social Media: Build the Love
In this down economy, do all you can to maintain your relationships with your customers. Here are some tips. Aug 14, 2008
Event Marketing Meets Social Media
Businesses are cutting back on conference attendance. How social media can help make your event a success. Jul 31, 2008
Five Ways to Improve Your Customer Experience
What I learned about marketing on my honeymoon. Jul 17, 2008
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