ClickZ News Campaign 08ClickZ News Campaign '08
Updates on Web ads, e-mails and more
from the 2008 Presidential campaigns.
ClickZ Marketing Excellence Awards 2008 Online Marketing Summit — Finale
San Diego • Sept. 25
Advice and opinions, by and for marketers

The Power of Reviews in Local Search

More LOCAL AND MOBILE SEARCH LOCAL AND MOBILE SEARCH
Poor reviews and ratings can influence your rankings in the local search engines. Here's how.

A Good E-mail Marketing Program Costs Money

More INTEGRATED MARKETING INTEGRATED MARKETING
Boosting relevance and sophistication of e-mail programs comes at a price. Here's a breakout of cost components and how to proceed.

Three Dimensions to Improve Marketing Effectiveness

More ACTIONABLE ANALYSIS ACTIONABLE ANALYSIS
The presidential campaign trail offers customer segmentation lessons.

Choosing the Right Ad Network, Part 2

More MEDIA BUYING MEDIA BUYING
Sizing up Tribal Fusion, ScanScout, NetShelter, Travel Ad Network, Glam Media, and Jumpstart Automotive Media. Second in a three-part series.
People, products, campaigns, controversy: inside, in-depth

Questions for John Gallegos, CEO of Grupo Gallegos
independent agency specializing in reaching the U.S. Hispanic market strives to execute on good ideas first, and directing its work towards Hispanics second.

How One Local Marketer Gave Up on DIY SEO

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com

Questions for Shelby Bonnie

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Trends & statistics: the Web's richest source
Latest headlines from Search Engine Watch

SearchDay: A Challenge to our Attention-Challenged Generation
Today's search engine marketing news and opinion: A Challenge to our Attention-Challenged Generation; Rehabilitating SEO; Ask Relaunches AskKids.com; and more.

SearchDay: Killer PPC Ads: The Fundamentals

SearchDay: 6 Tips for Aligning Your National, Local SEM Efforts

SearchDay: NBC's Olympic Fool's Gold; Google Comes Home Empty-Handed

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